Marketing and brand promotion have always been critical focus areas for a growing business. Companies have grown and flourished on the foothold of effective marketing strategies. The concept of marketing in itself has been evolving with time. Technology has opened up a new horizon of marketing opportunities. Companies need to adapt to the new changes in Marketing strategies to remain relevant.
Social Media marketing is a one such great change. Companies big and small have accepted it as a low cost promotional took that is highly effective in driving huge traffic. Social media helps ‘Spread the word’ – about your product, services, brand, it’s efficiency, drawbacks, features, news….almost any aspect of the business.
Social media has turned out to be a very popular medium of promotion for webhosting companies too. Hosting providers utilize them not just to popularize their brand and offers, but also to gain a personal connection with their clients and also feedbacks from end users. Social media marketing is just the apt medium for webhosting provider as it is
- Has a larger reach and deeper audience penetration
- Increases Exposure/Traffic to website
- More personalized
- Works in conjunction with the business website
- Long term internet marketing
- Great tool to give updates and get feedbacks
- Builds online reputation
- Develops an interactive medium for customer support for existing clients
- Is a Low or No cost technique
Web Hosting providers can use social media tools like blogs, microblogs, interactive sites (Facebook, Orkut etc.), Online forums, social news aggregators, etc effectively to drive in good traffic to their website. Each has their own purpose, target audience and coverage.
Community sites like Facebook, Orkut, Linkedin, etc drive in the foot traffic into your site. They help build the Fan base and also keeps them updated on what’s latest.
Social News aggregators such as Twitter, Digg, Stumbleupon, slashdot and techmeme announce the latest news on product launches, discounts, offers, etc and allow clients to book their orders.
Blogs help publish and advertise services in details. They can also provide clients technical details and freebee guides. Thus helping bring in more hits to your site.
Online Forums are more personal in use. They help build goodwill and can be used to communicate to clients directly. Online Forums are also great networking tool. Participating in forums that focus on a niche market can help earn customers and followers.
Social media is also a good tool to gather feedbacks, reviews, run polls asking clients to rate your products or services. SurveyMonkey is one such site which can be effectively used to gather market feedbacks.
Social networking in general helps introduce you to vendors, prospects, employees, business practices, etc. But more than these it helps with Brand Monitoring.
By investing a few hours of time per week on your Social media tools, companies can soon notice significant increase in web traffic, noticeable increase in their SEO rankings and there by increase their client base consistently. Consistent update is vital for the efficiency of most Social Media Marketing tools. If this factor is ignored, all efforts put in during a period would turn futile.
Social Medias are the best way to drive targeted traffic to your website. Social references of your website has more weight age now that before, with the new googles algorithm updates. It can contribute tremendously to your SEO campaigns. Need less to say many webhosting companies, both start ups and established ones are engaging Social Medias for branding and online traffic generation.